Sagittarius sun
Virgo moon
Gemini ascendant

Matcha lover

Dog person

Excessive sweet thoot

I'm a Canadian softie who was born in Montreal, who's obsessed with coffee, vintage shirts & slow mornings in my PJs. 

I've always been into mixing patterns, colorful drawings and self-expression in every possible way.

Even as a kid, I would throw tantrums (lol) until my parents helped me redesign my room as soon as it didn't feel like *me* in the most perfect way. 

I'm a big empath who's always on the lookout for true and authentic connection.

I've been a mental health counselor and have also worked in shelters for women victims of domestic violence for the past 6 years. I guess you could say I'm a girl's girl at core. 
 
I left my full-time job in 2022 after feeling like my creative side was not being juiced to its full potential, and here we are!

Meet my co-founder Frida

This is my baby! She's with me in all my projects and is very professional. She's named after Frida Khalo, a feminist mexican painter that i admire. :)



Hi there, I'm Sarah!

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I'm a firm believer that a website & branding that feel like an extension of you is your superpower in this digital space.